Bootstrap Application

Bootstrap is a transformational experience for people with heart – champions
willing to put in the effort required to turn their dreams into reality.

Bootstrap is accepting applications for the 2025 cycle, which will take place from January to May 2025.

Participation is remote; however, team leaders are expected to work full-time. Daily check-ins are expected along with individual and group activity participation.

If you want to apply, please submit your application online by 5pm MT on October 31, 2024. Teams that submit early have a small advantage because we have more time to consider their applications. (You can submit after the deadline – though keep in mind that if you apply late, we can’t guarantee the exact date of when you’ll hear back from us with a decision.)

We will be inviting teams to talk to us on a rolling basis.  November 30th is the latest date you’ll receive an invitation if you applied by the deadline.

An application fee of $200 per person is due at the time of interview, and all participants must be life licensed in your state of residence by May 31. (And the great news, you can meet the online training requirements in most states in less than 10 days.). If accepted, there will be an additional $100 per person per month Platform Fee.

During the 5-month cycle, we invite speakers every week to talk to the teams about one aspect of growing their business.  Participants then spend the subsequent week applying what they learned.

Two or three times per week, you’ll have group office hours, where you’ll talk with hosts and other participants for an hour.  These group office hours are a chance to get to know others in your cohort going through similar things and to help each other.

During and after the 5 months, we introduce participants individually to people who could help them.  Executives from other $1M+ businesses and our partner network form an extremely powerful contribution to the Bootstrap Alumni Network.

About 4 months in, we organize an event called Launch Day at which each team presents to a carefully selected, invite-only audience.

Bootstrap doesn’t really end after 5 months; only the talks do.  We continue to give advice and make introductions as long as our graduates need through the Bootstrap alumni network.


  • Must be U.S. citizen
  • Must be 18 years or older
  • English language fluency
  • Initiative, energy, and entrepreneurial-mindedness


  • Experience competing in team sports
  • Experience leading or managing teams or as a small business owner
  • Multi-language fluency in Spanish, Hindi, Mandarin, French, or German.
  • Some financial experience is always helpful
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